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Choose Your Home Adventure
This is one of my favorite projects. It took a team of creatives to develop, design, and deploy this piece of content. The concept? A “Choose Your Own Adventure” quiz that helps homebuyers decide if they’re ready to buy while educating them on the steps to prepare. It was a lot of fun to write,…
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Building a Content Strategy for Chief
This is how I crafted a SaaS startup content strategy and iterated on it to generating meaningful pipeline rather than mere traffic. The strategy emphasizes answering specific revenue-related questions, structured content repurposing, and addressing AI search preferences for effective authority building.
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LinkedIn Love: Sales Team Training
The Goal Cold outreach is getting harder. Buyers ignore it, filter it, and increasingly never see it. But when a rep shows up consistently in someone’s feed with something useful to say, they change the game. They don’t land in the inbox as a stranger. I ran a LinkedIn training for two sales teams: once…
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Pipeline Health Scorecard
This was my first successful “vibe coding” project. I used Claude to build an ungated Pipeline Health Scorecard app aimed at boosting user engagement and AI citations.
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10 Win Rate Strategies
I wrote this blog post with Bret Larsen (CEO & founder) to capture demand for our revenue intelligence product and get active users on our website.
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Applying AI in Sales Workflows
This guide was designed to help prospects think about using AI in their organization, generating leads for our sales team to follow up with or nurture, and building authority for the Chief brand.
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Building in Public
We decided to make a strategic pivot on our approach to founder-led thought leadership on LinkedIn. We decided to try a “Building in Public” strategy, sharing learnings (including the missteps) from figuring things out in the business.
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LinkedIn Lunacy
We needed to build awareness ahead of a dual acquisition/product release announcement. Knowing that LinkedIn is now infamous for posters landing on the “LinkedIn Lunatics” subreddit, we hatched a plan to capitalize on the trend: we would create our own satirical “LinkedIn Lunatic” posts to capture attention and generate demand.
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AI Conference Panel
We aimed to build awareness for Chief by promoting Bret Larsen’s thought leadership at an AI conference.
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Banking-as-a-Service Focus Turns to Managing Financial Crime Risks
The Goal: Provide valuable educational content to a target segment about a relevant problem. The Execution: I worked with a media partner to secure speakers for the discussion, mapped out topics and questions, and worked with the speakers to prepare the content. The session streamed on LinkedIn, YouTube, and the media partner’s website. The Results:…
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Optimizing AML Transaction Monitoring Through AI Technology
The Goal: Educate customers about what AI means in an anti-money laundering context, and how it improves processes. The Execution: I partnered with an internal subject matter expert, a well-versed industry analyst, and a current practitioner to craft an educational discussion. I wrote the brief, the abstract, and the discussion questions. I even introduced the…
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Hawk recognized as leader on FincrimeTech50
A press release announcing Hawk’s inclusion on the FinTech Global FincrimeTech50 — an annual list recognizing the most innovative companies in financial crime technology.
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Webinar: Insights from Global Banking Expert
A press release promoting the ACAMS webinar on using AI to detect financial crime, written to drive registrations before the live event.
Ben Hale: B2B Content & Marketing
Educating & Entertaining with Barely Hinged content.
