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Choose Your Home Adventure
This is one of my favorite projects. It took a team of creatives to develop, design, and deploy this piece of content. The concept? A “Choose Your Own Adventure” quiz that helps homebuyers decide if they’re ready to buy while educating them on the steps to prepare. It was a lot of fun to write,…
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Banking-as-a-Service Focus Turns to Managing Financial Crime Risks
The Goal: Provide valuable educational content to a target segment about a relevant problem. The Execution: I worked with a media partner to secure speakers for the discussion, mapped out topics and questions, and worked with the speakers to prepare the content. The session streamed on LinkedIn, YouTube, and the media partner’s website. The Results:…
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Optimizing AML Transaction Monitoring Through AI Technology
The Goal: Educate customers about what AI means in an anti-money laundering context, and how it improves processes. The Execution: I partnered with an internal subject matter expert, a well-versed industry analyst, and a current practitioner to craft an educational discussion. I wrote the brief, the abstract, and the discussion questions. I even introduced the…
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Hawk recognized as leader on FincrimeTech50
I wrote this press release to announce Hawk’s inclusion on a list of industry leaders.
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Webinar: Insights from Global Banking Expert
I wrote this announcement to promote a webinar we produced in partnership with a key industry media partner. It included an abstract and key points from the content of the webinar.
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Hawk Wins for AI Anomaly Detection in the Chartis RiskTech AI 50
I wrote this press release to announce Hawk’s AI technology winning a major industry award.
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House Hunting with Influencers
The Goal: Reach audiences in our target markets and promote Homie’s value proposition. The Execution: I brainstormed with Austin and Jess to come up with ideas for how they could showcase our services without necessarily having to buy a house. We landed on having them house hunt with a Homie agent. We also discussed having…
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Hawk Intro / Outro Animation
The Goal: Create an engaging animation to add to the beginning or end of other video projects. The Execution: I brainstormed and made adjustments with an animator. We found a creative way to use brand elements in a dynamic and engaging way. The Results: Positive feedback from company leadership. I think it’s pretty cool too.
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Hawk Sizzle Video
The Goal: Hype Hawk up with an introduction at the beginning of webinars, speaking engagements, and at trade show booths. The Execution: I partnered with a video editor to repurpose some older content and rebrand it. We also revised the messaging as a team. The Results: A great looking intro video that got positive feedback…
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Entity Risk Detection Use Case Scenarios
I coordinated with a subject matter expert from the c-suite to create these infographics. They illustrate the process flow for four different entity risk detection use cases.
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Wolfsberg Group Infographics
In coordination with a graphic designer and a subject matter expert in the c-suite, I crafted these infographics to illustrate key takeaways from best practices published by an industry thought leadership organization. We used these graphics in a white paper, on a blog post, and in social media content.
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The EU AI Act: What It Means for AML and Fraud Professionals
I wrote this white paper with a subject matter expert in the c-suite. We wrote this in response to the first legislation on the use of artificial intelligence. We explained how the legislation applies to the use cases relevant to our target audience.
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5 Takeaways from Wolfsberg Group Guidance on Monitoring for Suspicious Activity
I wrote this white paper with a subject matter expert in the c-suite. This content is a response to an industry though leadership group’s guidance on how to make anti-money laundering monitoring more effective.
Ben Hale: Content Marketer & Writer
Please enjoy some words that I put together in a particular order (also known as writing).
Projects by Category
- Ads
- Articles / Blog Posts
- Infographics
- Interactive Content
- Marketing Collateral
- Press Releases
- Social Media
- Video
- Webinars
Ben Hale: Content Marketer & Writer 